10-08-2025, 10:22 AM
Before the current BANI environment, we lived in a context known as VUCA. This term, coined in the late 1980s by the United States Army, has been widely used in business strategy books, but it has now become obsolete.
VUCA stands for Volatility, Uncertainty, Complexity, and Ambiguity . However, some people add an H to the word to point out that we also live in email database a hyperconnected environment .
Differences between Vuca and Bani environments
Source: Continental University
What about TUNA environments?
According to many experts at Oxford University, we already live in a TUNA environment: Turbulent, Uncertain, New, and Ambiguous. However, the BANI environment theory is the most widely accepted.
So how can you adapt to the BANI environment?
Be resilient : Design strong, resilient environments that can adapt and survive as many circumstances as possible.
Be flexible : It is key that this strength is accompanied by a flexible attitude, that is, embracing change without resisting it.
Be proactive : Despite any fear, don't be inactive, nor take too many risks. Balance is key.
Be optimistic : Don't always think about what should have been and focus more on accepting what is and what is to come, leaving the past behind.
Be more empathetic : Implement communication in your work environment and strategies, in addition to creating a more transparent space.
VUCA stands for Volatility, Uncertainty, Complexity, and Ambiguity . However, some people add an H to the word to point out that we also live in email database a hyperconnected environment .
Differences between Vuca and Bani environments
Source: Continental University
What about TUNA environments?
According to many experts at Oxford University, we already live in a TUNA environment: Turbulent, Uncertain, New, and Ambiguous. However, the BANI environment theory is the most widely accepted.
So how can you adapt to the BANI environment?
Be resilient : Design strong, resilient environments that can adapt and survive as many circumstances as possible.
Be flexible : It is key that this strength is accompanied by a flexible attitude, that is, embracing change without resisting it.
Be proactive : Despite any fear, don't be inactive, nor take too many risks. Balance is key.
Be optimistic : Don't always think about what should have been and focus more on accepting what is and what is to come, leaving the past behind.
Be more empathetic : Implement communication in your work environment and strategies, in addition to creating a more transparent space.