10-08-2025, 10:10 AM
Starting January 21, 2025 , Amazon will implement significant changes to its product title policy. The goal is to improve the shopping experience and ensure listings are clear, concise, and consistent . The changes primarily affect character limits , the use of special characters , and keyword repetition . Below, we explain all the details about these new requirements and what they mean for marketplace sellers.
Want to take the next step with your Amazon strategy ? Click here and learn how to transition from Vendor to Seller step by step. We'll tell you everything in this comprehensive report.
Amazon introduces key changes to product title requirements (1)
Why these changes?
Over time, product titles on Amazon have become more algorithm-driven than customer-driven. This has led to the creation of excessively long titles, filled with list to data redundant words and unnecessary characters, negatively impacting comprehension and customer trust .
The new policy seeks to standardize titles to make them more useful and attractive to both shoppers and Amazon's algorithm.
Key changes to product titles
Below, we break down the main changes Amazon will be implementing to product titles:
1. Character limit: shorter and clearer titles
General limit : Titles may not exceed 200 characters , including spaces.
Category-specific restrictions : For fashion and accessories products, the limit will be reduced to 130 or 125 characters , depending on the item type.
Amazon Recommendation : While the limit is 200 characters, it is suggested not to exceed 80 characters , as longer titles may be truncated on mobile devices.
Amazon also emphasizes the importance of avoiding redundant data and unnecessary synonyms , focusing on including relevant information such as:
Brand name.
Product type.
Key attributes (color, flavor, model, size, among others).
2. Restriction on the use of special characters
Amazon has banned the use of certain special characters in product titles, unless they are part of the brand name. The prohibited characters are:
Prohibited: , , , , , , , , and . !$?_{}^¬¦
Allowed in specific contexts: , , , and . These can be used, for example, in product identifiers ("Style #4301") or measurements ("<10kg"). ~#<>*
3. Limitation on word repetition
Titles may not contain the same word more than twice (except for prepositions, articles and conjunctions).
Repeated terms with slight variations, such as "eCommerce" and "e-commerce," will not be allowed.
Exception: If a brand name includes repeated words, these won't count toward the limit. For example, "Pan de Vigo" could include "pan" two more times without violating the rule.
Want to take the next step with your Amazon strategy ? Click here and learn how to transition from Vendor to Seller step by step. We'll tell you everything in this comprehensive report.
Amazon introduces key changes to product title requirements (1)
Why these changes?
Over time, product titles on Amazon have become more algorithm-driven than customer-driven. This has led to the creation of excessively long titles, filled with list to data redundant words and unnecessary characters, negatively impacting comprehension and customer trust .
The new policy seeks to standardize titles to make them more useful and attractive to both shoppers and Amazon's algorithm.
Key changes to product titles
Below, we break down the main changes Amazon will be implementing to product titles:
1. Character limit: shorter and clearer titles
General limit : Titles may not exceed 200 characters , including spaces.
Category-specific restrictions : For fashion and accessories products, the limit will be reduced to 130 or 125 characters , depending on the item type.
Amazon Recommendation : While the limit is 200 characters, it is suggested not to exceed 80 characters , as longer titles may be truncated on mobile devices.
Amazon also emphasizes the importance of avoiding redundant data and unnecessary synonyms , focusing on including relevant information such as:
Brand name.
Product type.
Key attributes (color, flavor, model, size, among others).
2. Restriction on the use of special characters
Amazon has banned the use of certain special characters in product titles, unless they are part of the brand name. The prohibited characters are:
Prohibited: , , , , , , , , and . !$?_{}^¬¦
Allowed in specific contexts: , , , and . These can be used, for example, in product identifiers ("Style #4301") or measurements ("<10kg"). ~#<>*
3. Limitation on word repetition
Titles may not contain the same word more than twice (except for prepositions, articles and conjunctions).
Repeated terms with slight variations, such as "eCommerce" and "e-commerce," will not be allowed.
Exception: If a brand name includes repeated words, these won't count toward the limit. For example, "Pan de Vigo" could include "pan" two more times without violating the rule.