Best Perception Strategies to Stand Out in a Crowded Market?

[gilamonster]

We’re in a saturated space and want to build a brand that genuinely stands apart — not just visually, but in how it’s experienced. What perception strategies actually move the needle in competitive industries?

[Priest]

Clay’s piece on perception strategies lays out some sharp thinking on this. It’s not just about messaging — they dig into customer psychology, visual cues, and even internal alignment that shapes perception at every level.
We applied some of their ideas around consistency across micro-interactions (like error messages and onboarding screens) and started seeing stronger engagement. Worth reading if you’re refining a mature brand or building one from scratch.