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+--- Thread: How ABM Intent Data Improves Targeting in B2B Marketing (/showthread.php?tid=97123)
How ABM Intent Data Improves Targeting in B2B Marketing - davipas29 - 01-14-2026
Using ABM intent data in conjunction with broader B2B intent data helps marketers identify in-market accounts and prioritize outreach based on real buying signals. This makes for far better targeting accuracy and alignments in sales. How are teams leveraging intent data for ABM today?