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How can AI-powered order routing elevate your white label crypto exchange? - Printable Version

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How can AI-powered order routing elevate your white label crypto exchange? - jamesjohh - 07-21-2025

AI-enabled order routing is rapidly becoming an appealing feature for 2025’s white label crypto exchanges.

The biggest perk of an AI-powered routing engine is that it helps automatically assess the order books of various liquidity sources,  empowering your platform users to select the ideal execution strategy based on a dynamic evaluation of the best price, depth, latency, and risk.

This ensures better price execution, tighter spreads, and reduced slippage, thus creating a happier and more satisfying user experience.

If you, too, are planning to launch a white label crypto exchange that attracts high-frequency traders, incorporating smart order routing can be the power move you need.

In addition to providing the initial competitive advantage, AI-powered order routing helps you improve execution quality, build better trust, and enhance user retention.
Moreover, AI adapts in real time, so if a preferred liquidity pool is too congested or volatile, the routing engine can automatically re‑route without human control.