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What are the different types of online advertising? - biplob208 - 06-08-2023 Online advertising has matured to the point that there are many different types of promoting a product, brand, person, or service online. In this article, we will look at the different types of advertising that you can use on the Internet. In this article The evolution of online advertising Advertising strategies to know Advertising channels (paid) Non-advertising channels (free) Go to the right channel Conclusion The evolution of online advertising At first, online advertising took the form of tape ads on visited web pages. Horizontal or vertical, these ribbons promoted USA WhatsApp Number List a product or a service. It was quite basic and the idea was to reproduce "classic" display advertising without fully exploiting the specifics of digital. Since then, the situation has changed. Online advertising now has many different mediums and is much smarter. The very concept of advertising has changed and can be considered as any action carried out with the aim of promoting something. The question is no longer whether it is a private, public, for-profit or non-profit organization: NGOs, public services and individuals promote their activities on the Internet, thanks to advertising agencies such as Google, Facebook, Twitter or Snapchat. Furthermore, only the notion of investment distinguishes communication from promotion. Therefore, an unsponsored post on a social network promoting a website would be considered communication. The same content, sponsored this time, would be an advertisement. lifting group Barcelona, Spain  5/5 - 0 recommendation Website creation software SEO digital strategy Marketing web development Meet the agency arrow_forward Advertising strategies to know To advertise, you have to choose the right channel to reach your goal. In this section, we will look at the different strategies that you can use. Advertising channels (paid) Ad blockers and users Depending on the approach you choose, you'll need to consider ad blockers and customer segmentation. Ad blockers are extensions that remove ads from web pages. For example, YouTube banner ads and promotional videos are no longer visible to those using these blockers. In contrast, advertorials (advertising report, usually long-form) and affiliate links are not affected, as they are integrated into the editorial content. To measure the impact of your campaigns, you'll need to know as much as possible about the users who have interacted with your ads. Social networks offer this type of indicator by telling you the specific data of the users who see and interact with your ads. Sponsored Social Media Posts This is a post that you invest in to get featured in your audience's news feed. paid advertorials It is about financing a report on the products and/or services that your company offers. This can take the form of a written post on a specialized website, giving your brand credibility.