5 hours ago
It’s funny how much unpredictability is involved even when you think everything is set up perfectly. Sometimes a campaign that worked yesterday just stops converting for no obvious reason, or traffic behavior changes unexpectedly. Other times, something you weren’t even focusing on suddenly takes off. That mix of chance and volatility makes it exciting but also a bit stressful, because you really have to be ready to adapt and react to what’s happening in real time, and even small changes can completely shift results.